Portfolio

Designed a complete Meta ads funnel from awareness to conversion, improving lead quality and lowering acquisition costs.

Launched intent-based Google Search and Shopping campaigns to drive high-quality traffic and consistent purchase conversions.

Created and scaled short-form video ad campaigns focused on engagement, rapid testing, and conversion growth.

Optimised website flow and key conversion points using data-driven CRO techniques to increase overall conversion rates.

Redesigned and optimised landing pages to improve clarity, reduce bounce rate, and increase lead submissions.

Implemented retargeting and lookalike audience systems to bring back high-intent users and scale winning campaigns.